What is the focus of market branding in relation to job classification?

Market branding in relation to job classification primarily revolves around how jobs are evaluated and categorized within a company, particularly focusing on their compensation structure. The correct choice indicates that job classification involves grouping jobs into pay grades based on survey data. This process is essential for ensuring that compensation is competitive and aligns with market standards, helping organizations attract and retain talent.

By conducting surveys, organizations can benchmark their positions against similar roles in other companies, leading to informed decisions on pay structure. This not only aids in maintaining internal equity but also supports external competitiveness. Effective pay grades can enhance the organization's market brand by portraying it as a desirable employer that values its employees appropriately based on their job classifications.

In contrast, the other options pertain to different aspects of human resource management. Allocating budget for employee training focuses on skill development rather than classification. Increasing staff productivity through competition does not deal directly with how jobs are categorized, and implementing employee reward systems, while related to motivation and performance, does not specifically address the systematic grouping and classification of jobs based on their market value.